Privacy Policy

1. Scope and who we are

This Privacy Policy applies to EspressoFinder.com, including pages, articles, buying guides, forms, and other features that link to this policy. In this policy, “Espresso Finder,” “we,” “us,” and “our” refer to the operator of EspressoFinder.com.

Espresso Finder publishes independent espresso equipment information, product comparisons, practical brewing guidance, and related content. This policy does not control the privacy practices of websites, retailers, platforms, or services operated by other organizations.

2. Information we collect

The information we collect depends on how you use the website and which features you choose to use.

Please do not send sensitive information—such as financial account details, government identification numbers, health information, or passwords—through the website’s general contact forms.

3. How we use information

We may use information for the following purposes:

• To provide, maintain, troubleshoot, and improve EspressoFinder.com.
• To deliver a guide, newsletter, or other content you requested.
• To respond to questions, feedback, privacy requests, and other messages.
• To understand traffic, readership, navigation patterns, and content performance.
• To remember preferences and make the website easier to use.
• To measure affiliate referrals, advertising performance, or campaign effectiveness.
• To prevent spam, fraud, abuse, security incidents, and technical problems.
• To comply with legal obligations and enforce applicable terms or policies.
• To establish, exercise, or defend legal claims.

We may combine information collected from different website interactions when permitted by law and reasonably necessary for these purposes.

4. Legal bases for processing

If privacy law in your location requires a legal basis for processing personal information, we rely on one or more of the following:

• Consent: for example, when you choose to receive marketing emails or accept optional cookies.
• Contract or requested steps: when processing is necessary to provide something you requested.
• Legitimate interests: to operate, secure, analyze, and improve the website, provided those interests are not overridden by your rights.
• Legal obligations: when processing is required to comply with applicable law, regulation, legal process, or enforceable government request.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

5. Cookies and similar technologies

Espresso Finder and its service providers may use cookies and similar technologies. Some are necessary for the website to work; others help measure performance, remember choices, prevent abuse, or understand referrals.

Types of cookies that may be used

• Strictly necessary cookies support core functions, security, network management, and form operation.
• Preference cookies remember settings or choices so the website behaves more consistently for you.
• Analytics cookies help us understand visits, page performance, and how visitors move through the website.
• Affiliate or advertising cookies may help a retailer or advertising partner recognize a referral, attribute a purchase, limit repeated ads, or measure campaign performance.

Your cookie choices

You can usually block, delete, or restrict cookies through your browser settings. If a cookie consent tool is shown on the website, you can also use it to manage available choices. Blocking certain cookies may affect forms, saved preferences, attribution, or other website features.

6. Email subscriptions and free guides

When you enter your email address to request a free guide or subscribe, the information is submitted to our email service provider, currently Kit. Kit processes subscription information and helps us send confirmation messages, requested resources, newsletters, and related communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in those messages. We may still retain limited information needed to honor your unsubscribe choice, maintain suppression records, prevent abuse, or comply with law.

Submitting an email address does not require you to purchase anything. Please review any privacy information presented with the signup form as well as Kit’s own privacy policy for details about its processing.

7. Affiliate links and advertising

Espresso Finder participates in affiliate programs, including the Amazon Associates Program. When you click a marked affiliate link, the destination retailer or an affiliate network may use cookies, pixels, referral identifiers, or similar technologies to recognize that Espresso Finder referred your visit. If you make a qualifying purchase, we may receive a commission at no additional cost to you.

Retailers and affiliate networks control their own websites and tracking technologies. Their handling of information is governed by their own privacy policies and settings. A product’s inclusion, ranking, or review does not give us access to your full payment card details or retailer account password.

8. Third-party services and embedded content

We use service providers and may display content supplied by other organizations. Depending on the features active when you visit, these may include:

• Email subscription and delivery services, such as Kit.
• Affiliate retailers and networks, including Amazon.
• Website hosting, content delivery, backup, performance, and security providers.
• Analytics or measurement tools used to understand website performance.
• Advertising services, if advertising is displayed.
• Embedded video, social media, fonts, images, or other externally hosted content.

Embedded content may behave as though you visited the provider’s website directly. A third party may collect device or usage information, set cookies, and record interactions according to its own policies. We encourage you to review the privacy notices and controls offered by those services.

9. How information may be shared

We may disclose information in the following limited circumstances:

• Service providers: to companies that perform hosting, email delivery, analytics, security, maintenance, customer support, or similar services for us.
• Affiliate, advertising, and measurement partners: to attribute referrals, deliver or measure advertising, and understand campaign performance.
• Legal and safety reasons: when reasonably necessary to comply with law, legal process, or enforceable requests; protect rights, safety, and security; investigate fraud or abuse; or enforce policies.
• Business changes: as part of a merger, acquisition, financing, reorganization, bankruptcy, or transfer of all or part of the website or its assets.
• With your direction or consent: when you ask us to share information or otherwise authorize the disclosure.

We do not sell personal information for money. However, certain affiliate or advertising technologies may be treated as “sharing,” “targeted advertising,” or a “sale” under some privacy laws even when no money is exchanged for personal information. Where applicable, you may have the right to opt out as described below.

10. Data retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to provide requested services, maintain business and security records, comply with legal obligations, resolve disputes, and enforce agreements.

Retention periods vary based on the type of information and context. For example, contact messages may be kept while a request is handled and for a reasonable recordkeeping period; subscription data may be retained while you remain subscribed; and limited suppression data may be retained after an unsubscribe request so we do not send unwanted marketing emails.

Information may remain in backups for a limited period before being overwritten or deleted according to backup schedules.

11. Data security

We use reasonable administrative, technical, and organizational measures intended to protect information from unauthorized access, loss, misuse, alteration, or disclosure. These measures may include access controls, secure hosting, encrypted transmission where supported, software updates, backups, and anti-spam or security tools.

No website, database, or transmission method can be guaranteed to be completely secure. You use the website and submit information at your own discretion. If you believe information sent to us may have been compromised, please contact us promptly.

12. International data transfers

Espresso Finder and its service providers may process or store information in countries other than the country where you live. Those countries may have different privacy laws and protections.

When required, we rely on appropriate safeguards or other lawful transfer mechanisms. By using the website or submitting information, you understand that information may be processed in locations where we or our service providers operate, subject to applicable law.

13. Your privacy rights and choices

Depending on where you live and subject to legal exceptions, you may have some or all of the following rights:

To make a privacy request, use our Contact page and clearly state that your message is a “Privacy Request.” Describe the right you want to exercise and provide enough information for us to understand and respond to your request.

We may need to verify your identity or authority before completing a request. Authorized agents may submit requests where permitted by law, but we may require proof of authorization and direct identity verification. We will not discriminate against you for exercising applicable privacy rights.

14. Additional information for California residents

California privacy law may give residents rights to know, access, correct, or delete certain personal information and to opt out of certain sales or sharing of personal information. The categories described in this policy may include identifiers, internet or electronic network activity, approximate geolocation, commercial or referral information, and inferences drawn from website activity.

We collect and use these categories for the business and commercial purposes described in this policy. We may disclose them to service providers, affiliates, advertising or measurement partners, and other parties described in the “How information may be shared” section.

Espresso Finder does not sell personal information for money. Some cookie-based affiliate or advertising activity may be considered “sharing” or “targeted advertising” under applicable law. Where required, you may submit an opt-out request through the Contact page or use an available cookie preference tool.

We do not knowingly use or disclose sensitive personal information for purposes that would require a separate right to limit under California law. We also do not knowingly sell or share personal information belonging to consumers under 16 years old.

15. Children’s privacy

EspressoFinder.com is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the website, please contact us so we can review and, where appropriate, delete it.

If local law sets a higher minimum age for consent to online data processing, we will follow the applicable requirement.

16. Do Not Track and browser privacy signals

Some browsers offer a “Do Not Track” setting, but there is no universally accepted standard for how websites must respond to it. As a result, the website may not respond to traditional Do Not Track signals.

Where required by applicable law and supported by our systems, we will treat a recognized opt-out preference signal—such as Global Privacy Control—as a request to opt out of qualifying sale, sharing, or targeted advertising for the browser or device sending the signal.

17. External links

Our pages contain links to Amazon, manufacturers, retailers, reference sources, social platforms, and other third-party websites. Following a link takes you to a service we do not control. This Privacy Policy does not apply to those services, and we are not responsible for their content, security, or privacy practices.

Review the privacy policy of each third-party website before providing personal information or changing privacy settings there.

18. Changes to this Privacy Policy

We may update this policy to reflect changes in the website, our service providers, legal requirements, or privacy practices. When we make changes, we will post the revised policy on this page and update the “Last updated” date near the top.

If a change is material, we may provide additional notice where appropriate or required by law. Your continued use of the website after an update is subject to the revised policy.